Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Thursday, 30 August 2018

What does Cambridge need? Affordable housing or an ice rink? An ice rink, apparently.

Hello, there. Just signing in to prove that I haven't forgotten about this account...

And to also post quickly that I am upset (again!) about what developers in my home town of Cambridge are in the process of building...

And that's an ice rink.

Does Cambridge need an ice rink?

Well, you may indeed ask. But apparently it does!

The open-air ice rink that is built annually on Parker's Piece proves very popular with visitors and locals alike, and I assume it's this popularity (and potential revenue) that helped make the decision to allow a permanently-built structure* an easy one...

Well, I say it was an 'easy' decision, but it has clearly not been an easy journey to get to a position where turf could actually be dug and work begun. This is Cambridge, after all.

Apparently, the quest to build the ice rink is actually a "25-year saga", and it was way back in 1993 that former Cambridge University ice hockey player David Gattiker left a £1 million pounds bequest to the university for the purpose. This money has presumably been on a slow burn ever since, and it is only in the past couple of years that actual progress could be made, and a potential site not only located, but also fully scoped out and subsequently leased for construction.

As such, work finally started on the Cambridge Ice Arena in November, 2017, and has therefore been underway for some 9 months. It is finally happening, and that is that!

You've a problem with this, don't you John?

Yup.

I'm going to be honest with you. I never knew about this 'saga' in 1993 or 2017, and I have never used the ice rink on Parker's Piece either. So, I haven't ever enjoyed the fun of ice skating and am unable to say with verve and passion, "yes, Cambridge needs a permanent all-year-round option for ice skating!"

But what I do know about is Cambridge's acute shortage of housing, affordable or no. And also, an acute shortage of space to build things on in general. I have often spat out on my Twitter account (and this blog once or twice) my distaste at decisions to build expensive housing in Cambridge, but that pales into insignificance when you (a) read that apparently Cambridge needs an ice rink, and (b) that it is going to built in a spot that is already a nightmare to the movement of the city's road-based traffic. 

The rink is "large" apparently (its 56 metre by 26 metre ice pad meets the requirements of the International Ice Hockey Federation), and not only will it allow 500 skaters to skate at the same time, but will also allow 600 spectators to watch from (presumably) tiered stands at the side (as well as having 340 seats at other times).

And that's interesting. Because if the long-term intention is to build up some sort of city Ice Hockey team that people will pay their hard-earned to support, then surely it's only going to undermine the coffers of other professional and semi-professional sports teams in the city... and if the home matches are going to take place on Saturdays, then the traffic to reach the rink is surely going to clash with that of Cambridge United football club nearby... who just happen to have their home on the same road (Unless the aim is to radically increase the number of Park & Ride buses?)

But regardless of any competitive sporting action, from an active participation perspective, the aim is to have 250,000 visitors a year, and to open 7 (long) days and nights a week. So this means traffic will be worsened (or spread more thinly if you like) across the board!

And that leads me to wonder why we're going ahead with this...

Cambridge doesn't have an ice rink? So what!

Cambridge is a small place really, and if it weren't for the University that gives it city status (make that two!), it would arguably be no more than just a glorified Market Town. It therefore doesn't have a lot of amenities that other cities have. But it also has many other special attractions that larger places don't have as well (for example, its criminally underrated, and free-to-enter, museums). And it should concentrate on those in my opinion, and not water them all down with providing too many other (expensive) options and "things to do". People only have so much money... especially in an expensive town like Cambridge.

  • Are locals going to go to the ice rink that's on the edge of town and then double-it-up with an activity in the city centre?
  • Are people going to go for, say, food in town and then finish off the night with a skate? How will they get home?
  • Are day trippers to the city going to visit King's College or The Botanics and then make their way out to the far end of Newmarket Road for a quick skate before doubling-back and getting the train home? 
These are questions that spring to my mind.

Personally, I don't see what the problem is with having an outdoor, therefore seasonal, temporary ice rink. Especially one that is in a central location that has no additional traffic burden and is close to shops.

And if weather is an annual problem, then maybe do what Norwich does, and put a tent over it to help keep that cold in! Climate change concerns aside, Cambridge's climate doesn't do too badly for cold weather spells during the winter. It is known for being dry... which means it often has open skies... which means it has frostier nights.

But perhaps this melting problem is tied to the fact that the concept is too strongly associated with it coinciding with Christmas. December is still a relatively mild month in the south of England, so I would say: if it must be open-air, put the ice rink up in January rather than November, and take it down in late February rather than January.

Yes, that might hit the number of users, but people still visit and live in the city at that time... and, you know, maybe having the amenity exist after Christmas (and the January sales, etc.) might even help boost city centre trade in that late winter lull when not much else is happening.

Melting progress

But I digress. This post shouldn't be side-tracked by the Global Warming debate.

Of course, as is typical of such works in this town, the new ice arena project has slipped behind schedule. It was initially set to open to the public in the summer 2018, but is now aiming for a 2019 opening. Admittedly, an unforeseen delay did occur when 200 unexploded incendiary devices were found, but apparently that was not enough to delay the then revised Autumn 2018 opening.

Also, not that it makes a massive difference on anything, the official Twitter account has not tweeted since May. A bit odd from a marketing perspective though, don't you think? Surely they'd currently be in the final phase of a "Look what we're doing!" PR campaign?

Pucking the trend

Right, let's put the skids on this quick (for once) post.

I think Cambridgeshire could do with an ice rink. The history of Fen skating (racing) is certainly strong in a county context (my grandfather raced in the Fens so I am not without knowledge on this) and it would be nice to allow the traditions of that sport in particular to continue whilst we continue to endure mild winters that prevent the once popular annual competitions from taking place.

BUT... I would like it built elsewhere. How about a Fenland town like ElyChatteris or Wisbech getting this rink instead? Not only would it be more relevant to the traditions of the actual local populace (David Gattiker and his University pals aside), but it would also be a major boost to their (sometimes) suffering (and often otherwise limited) economies. Does the project really need the million pounds' head start just so that it gets built within the city limits? (And, just out of interest... I wonder if such limits on the cash being spent were ever stipulated? How far outside the city could you go?)

By the way, Peterborough already has a permanent ice rink, so why shouldn't we be encouraging people to use that, instead? I mean, it's technically in the county and certainly not that far away (and it has direct and regular traincoach and bus connections, too), and it's not as if the building of an ice rink is going to be a 100% guaranteed business success either...

And having one in the Fens somewhere would also reduce the fear of Newmarket Road suffering from even more traffic congestion... I mean, it might get to the point where even if you fancied skating on certain days, you'd never get there if you decided to drive.

The horse has bolted

And what would I put in its place? Well, if the land must be built on at all (just being inside the Green Belt after all), I would, you know, maybe build some Affordable Housing?

And how would that not also make the traffic worse, John?

Ah, well, I would not have any parking spaces. Radical I know, but that would (a) allow more houses to be built, and (b) help keep their prices down (you know, affordable?)... and there just happens to be a Park & Ride option next door to allow those people who work in Cambridge city centre to commute in by existing buses... if they're not cycling in, that is.

Is it a shame that we would then have lost the £1 million donation?

Perhaps. But let's not forget that the project (that is happening after all) has also received nearly double that in terms of a £1.85 million loan from South Cambridgeshire District Council**. Yes... that's taxpayers' money!

Imagine that spent on an innovative affordable -and sustainable- housing project, instead? (Where I'm sure there would be plenty of other backers.) Cambridge is one of only a few places in these #ProjectFear times where really interesting and innovative (and maybe even risky) projects can easily get backing and sponsorship, even if the immediate outcome is not massively profitable.

Dreams... reality

But, this is all moot of course. The ice rink is being built, I am not a city planner... and I have no doubt it will be lauded as a wonderful asset to the city once it opens***.

By some, at least.

And certainly not me.

Cheery-bye,
ZeeOx

* And thus one that does not make you feel that you really have to stay forever upright for the duration of your skate, regardless of skill level (not to prevent pain and bruising per se, but more to avoid getting a rather soaked posterior due to all the partially-melted ice that makes it look like you're skating over a slightly icy puddle rather than actual hard ice).
** Did David Gattiker know that would happen?
*** Because something always sounds better than nothing, eh?

 

Sunday, 10 April 2016

Am I Cambridge's Piloti? No. But...

I readily admit that a blog should be updated regularly to justify its space on the Internet, and that the length of each post shouldn't be over-long. Otherwise, it's drifting more into essay and book territory, rather than a diary-style format. And I am not that pretentious. At least, my 9-5 work doesn't allow it.

But I can't help the infrequency of the posts here. The nature (as it were) of this blog is (supposedly!) limited to Environmentalism, Planning and the like, so I shouldn't just be posting short entries about any sort of thing that's crossing my mind. At least, that is the restriction I have forced upon myself here. And besides, (of late) I have tried to open up my less-developed thoughts into Twitter territory, rather than (perhaps more wisely) keeping them to myself - like most people do!

So, if you want to see more regular rants from me, and on a wider scale of topics (albeit not all my interests - I am a jack of all trades after all, and certainly master of none), then check out: https://twitter.com/akazeeox

***

Anyway, back to the subject of this post...

Cambridge, my home city, is the forefront battlefield in the overall 'war' that I fight in, and it significantly influences, tempers and nurtures the regular thoughts and considerations that fuel this blog overall. And the current pressure on housing nationally - both in terms of quality and quantity - is very much in the top 10 of these regular thoughts... a major concern that is omnipresent and likely to forever remain so.

And lo!, with the major issues around housing shortages (which I promise to return to for a later blog), I thought for this blog entry I would separate out one facet of it, and thus at the same time try and address the sin I confessed in the first paragraph above... by posting something shorter!

So, what's the particular problem here?

Well, it's architecture, or rather: "Architecture" and the way both the city council (seemingly) and developers continue to produce sloppy work and, to compound things, make it worse by - basically - lying about their presentations.

By presentations, I mean both the final 'look' of the buildings (whether residential or otherwise) and, before completion, the various publicly presented artists' impressions and (semantics around) the words used on the construction site billboards.

Put simply, the architecture is dull, unimaginative and, sometimes, intrusive. And the promotion of them is borderline lying, basically!

Of the latter, for example, check this billboard text for some housing currently being built:


"Beautifully landscaped grounds and surroundings" it says! Well, "rubbish" I says! [sic]

You might counter immediately by saying that it isn't even finished yet so I shouldn't even be commenting on that aspect ahead of time. But let me tell you:

(a) the "surroundings" are arguably Cambridge's most ugly road, Newmarket Road, which may or may not be gentrified by the help of this development, but otherwise consists of two, dull and new, hotels nearby, a (now closed) car retailer showroom, a furniture shop, some allotments (which are 'green' at least, but not what many would consider attractive landscaping) and other various retail and mixed-use developments. Yes, there is an old mediaeval church opposite the development, but it is a major highlight on an otherwise ugly dual-carriageway.

(b) the use of "beautifully landscaped grounds" is such a throw-away term that it is arguably undermined as soon as you (mis)use it. For it to be genuinely beautiful, we must assume something special is going on (don't you think?): either in terms of mature trees and special plants, or even unique or noteworthy hard landscaping or outdoor 'art'. And I will make a bet right now that none of this shall come to pass. It will have some medium height saplings, hedging and raised flowerbeds with brick surrounds at best. There may be a few modern art elements, such as reflective metal balls, or night-time lighting that provides both 'art' and (to a degree) security. And if there are any lawns or 'wild corners', they will be so insignificant and small-scale that their beauty will be skin deep at best.

So, if you can't lie on these billboard advertisements, should you say anything? Yes, by all means. Just don't use wishy-washy adjectives that are an insult to intelligence.

Not convinced?

How about the adjoining boards?



This board shows some plain, but informative, text (which is good!)... but we also see an artist's impression revealing the (proposed) rear view of the development.

Knowing the site (which is here by the way) I can already tell that it's going to be hard work for the aforementioned beautifully landscaped grounds and surroundings to tuck themselves in, or around the site. But the artificial render itself reveals the truth anyway! There is simply no space on the site for anything, but the building (and its basement) itself. 

And this final board takes the (overpriced) biscuit in my opinion.



The new developments that are springing up all over Cambridge at the moment nearly all claim to be 'prestigious'. Now, I have no doubt their finishing (internally at least) might be quite tidy and expensive... but how many prestigious developments can you have before they then (all) become common? Or perhaps the right antonym is: modest?

And as for 'cultural' - do not make me laugh! It occupies the site of a long-closed (and mainly empty) Greene King Brewery (later owned by 'Eastern Gate Property Ltd'),  and the featureless, window-less facade was long neglected and ignored. Indeed, it was only during a short-lived period where 'high brow' graffiti was sprayed on it where it genuinely entered into everyday public conversation.

But don't be fooled that this is the culture Aspen Build (the developers) are referring to. They are likely laying claim to the wider area, where some remnants of the former, dissolved Barnwell Priory still exist, and some nice period (residential) houses hide away in nearby back roads.

But that would be wrong as, like over-using the word 'prestigious', peppering 'culture' onto anything and everything undermines its power as a useful, applicable word.

Cambridge is a rich, old and famous place no matter where you compare it to (and is therefore considered a very lucky place to live in by many), but let's not lie that the site this particular building occupies is 'cultural'! (And 'PRIME cultural' at that!) If it's simply about History and 'Age' we're talking about, then it's all about context... to some Americans (for example) a house over 100 years old is ancient. But to most Europeans it is not. And in Cambridge, with an established history spanning back beyond even the formation of the University in the 13th century, some (arguably tatty) industrial sheds dating from the 1960s are not worthy of recognition. And if they were, they would probably not have been allowed to be demolished in the first place!

A quick Google search reveals that 'cultural' means 1: relating to the ideas, customs, and social behaviour of a society. and also 2: relating to the arts and to intellectual achievements.

Now, just about anything, or practice, or place, etc. can justify formatting within the first category, so we must surely interpret the promoters here as meaning the latter, more exclusive (prestigious!), definition (otherwise, it's even more a throwaway word!). 

Or maybe I'm wrong and one of the developers really does like Banksy?

***
  
Darn it, even this post has gone on too long! 

In Part II of this post, therefore, I will explore some examples of Cambridge's recent (dull as ditchwater) 'nouveau' architecture, and the fact that, despite all the 'exclusivity' and 'prestigious' vocabulary, there's very little reason for the future Pevsners of the world to be getting their pens out to make notes. 

As usual: thanks for reading... and feel free to disagree!

Pil--  Sorry, ZeeOx